About Us

Thank you for visiting the new Piccadilly Motors website. We hope you find the site easy to use and are able to find what you are looking for. If we can be of further help please don’t hesitate to contact one of our friendly team using the options available to you. If you have any suggestions to improve the site, we value your feedback.

Piccadilly Motors commenced trading in April 1993 following a management buyout spearheaded by Simon Watts, Managing Director. Back then the company sold approximately 250 cars a year and employed less than 20 people. Today the company sells nearly 3000 vehicles a year and employs close to 100 people.


Throughout our well planned growth the company has never lost sight of the importance of treating all our customers in the same manner we ourselves would expect to be treated. Our commitment to customer care, as well as our promise to provide excellent value for money; we believe is rewarded through repeat business and customer referrals.


Piccadilly Motors represents the Fiat and Alfa Brands from its premises on Boroughbridge Road in Knaresborough, covering Harrogate and surrounding areas in North Yorkshire. We also represent the Fiat Brand from our premises on Bradford Road, Wrenthorpe, Wakefield, West Yorkshire. From our premises on Dallamires Lane, Ripon, Piccadilly Motors represents the KIA Brand, serving Harrogate, Ripon, Wetherby and the surrounding towns and villages in North Yorkshire.


All our pricing policies are based on the need to be ultracompetitive. In maximising our buying discounts and controlling our overheads we are able to pass this saving on to our customers. "We will not be beaten on price and service".

As well as offering great deals on the New Car Brands we represent we also have a massive selection of high quality used cars, which are priced to sell. If you are unable to find what you are looking for please give us a call as fresh stock arrives daily. In addition we offer carefully selected safe and reliable, lower price cars, from those we take in part exchange to retail under our Brand Cars2Good2Trade. These are perfect for first time buyers or anyone wanting a less expensive used car that can be driven with confidence. Click on the Cars2Good2Trade logo to view the latest stock.


Aftercare services are an important part of our business. Our commitment not to be beaten on price doesn’t mean we compromise on high quality workmanship or the use of genuine parts. Employing over 20 factory trained technicians, working with the latest technology, supported by our friendly and helpful customer service advisors ensures you and your vehicle are cared for to the highest standards, in an efficient and friendly manner.

We hope you enjoy browsing our site; in particular our new and nearly new car offers with Fiat, Alfa Romeo & Kia, as well as our used car stock, which are all prepared to a high standard offering excellent value for money. If you cannot find the car you are looking for please contact us as we have access to many more vehicles which we are unable to display.

Thank you for visiting our site. Our team look forward to speaking to you or meeting you at one of our showrooms.

Simon Watts
Managing Director

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